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GRANT PRINTING PRESENTS
AUG
21
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jim & Diane Grant
The Way We See It
 

An inexperienced hunter wandered deep into the woods and became lost in unfamiliar territory. After a few days without food, he was ecstatic to find an apple tree. As he ate the first apple, he felt incredibly grateful and blessed. He fell to his knees and thanked God for his life and the delicious food.

As he continued eating more and more apples, he started feeling less and less grateful, and his gratitude diminished drastically. He didn’t even enjoy eating the tenth apple. While the tenth apple was just as sweet as the first, the abundance of apples on the tree made him take their nourishment for granted.

 Always appreciate what you have before it turns into what you had. If you’d like help creating thank you cards or other ways to show appreciation to your loyal customers, give Grant Printing a call today!

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Idea
Idea of the Week
The Risk of Over Designing
IN GRAPHIC DESIGN, LESS REALLY IS MORE
Simplicity is often seen, but it's a concept that is not easily explained. For some graphic designers, it's second nature. For others, it involves much forethought. Today's designers are trending toward more simple, clutter-free designs, as they return to simplicity. Here are some examples of how the traditional theme of less is more is used:
  • Advertising
    Not only can simple ads grab attention, but their short and to the point messages are also easier to comprehend. The concept of "less is more" is especially effective when writing ad copy.

  • Catalogs and Brochures
    Catalogs and brochures are expected to be a vast source of information, yet readers appreciate when they are simplified, organized, and easy to read and comprehend. Simplicity is often its own reward since it encourages increased use.

  • Packaging
    Like a poster, a package needs to attract the eye within seconds of its initial viewing. In recent years, shelves have been jammed with products whose designers have attempted to out-design one another. This gives simple package designs featuring primary colors, bold copy, white space, and clean design the ability to effectively break through the clutter.

  • Identity
    Not only do logos convey the personality of a company, but they also offer a memorable impression. Simple designs that incorporate a company's complex ideas are the root of a logo's power.
One of the perks of being a designer is the ability to develop a personality or character for a company or product. For designers, simplicity means a return to basics, but not at the expense of creative design.
See more great ideas like this!
Click here to visit the Grant Printing - Ideas Collection.
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MARKETING
Marketing Tip
The Unexpected Benefits of Returns
A STRATEGIC RETURN APPROACH CAN HELP YOUR BUSINESS THRIVE

Can a return policy boost sales? The answer is yes! While it may sound counterproductive, a stellar return policy can increase customer loyalty and also boost additional sales after returns are made. This is because the majority of shoppers who return or exchange an item will make another purchase if the return experience was positive.

While returns are a growing issue for many businesses, a strategic return approach can help your business thrive. Here are a few tips to create a return policy that can help boost sales:

  • Create a simple policy with clearly outlined rules (for example, must return with receipt within 60 days from original purchase date).

  • Make it easy to find your return policy. Consider printing your return policy on your receipts, including a return policy card with all purchases, and ensure your return policy is easily available on your website.

  • If you are an e-commerce business, offer free return shipping, which will boost your customer’s confidence and encourage future purchases.

  • Promote your return policy on social media and in product advertising. For example, “free shipping on purchases and returns” can be a tremendous selling point.

If you’d like help promoting a return policy that will build customer loyalty, our creative team would love to help! Stop by or give us a call today.

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Uncommon Product
Die-cut Postcards
CREATE A POSTCARD DESIGN THAT IS AS UNIQUE AS YOUR COMPANY

If you’re looking for a fun way to create a postcard design that is as unique as your company, you may want to consider die-cut postcards!

Die-cut postcards are a creative way to take your message to another level and ensure your postcard stands out in a pile of mail! Die-cut shapes not only grab attention because of their unique appearance but they also increase brand engagement and encourage customers to interact with your brand.

Die-cut shapes are incredibly versatile and can range from rounded corners and special edging, to cut-out sneak peek windows, or a unique outline or shape that is relative to your business.

Our die-cut postcards are printed on strong, ultra-thick card stock that is suitable for mailing. You can choose from a variety of die-cut shapes, or we can help you customize a die that is perfect for your next project. Give us a call today!

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Tech Tip
Combine Outlook Accounts
MERGE MULTIPLE ACCOUNTS TO SAVE SPACE AND ORGANIZE EMAILS

If you have multiple Outlook accounts, this tip can help you merge them together into one inbox, which not only saves on-screen space but can also help organize and manage emails. (Please note: this procedure assumes POP3 accounts.)

To get started, open Microsoft Outlook and click on the File menu. Then, click on Account Settings and choose Settings from the drop-down menu. You will see the Account Settings window showing your existing email accounts (make sure you are on the Email tab). Click on the email account of the inbox you wish to combine. You will see a Change Folder option towards the bottom of the Account Settings window. In the Change Folder box, select Outlook and then Inbox.

If you wish the mail to be delivered to a custom folder, click New Folder to create a new folder. After selecting your preferred folder, click OK. Repeat for each email account inbox you want to combine and close the Account Settings window when you are done.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A selection of articles from the popular consumer guide.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

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