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GRANT PRINTING PRESENTS
JUN
28
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jim & Diane Grant
The Way We See It
 

 

A small business owner owed a large sum of money to a loan-shark. The loan-shark was a very mean and unattractive looking guy that just so happened to fancy the business owner’s daughter.  He decided to offer the businessman a deal that would completely wipe out the debt he owed him. However, the catch was that we would only wipe out the debt if he could marry the businessman’s daughter. 

The loan-shark said that he would place two pebbles into a bag, one white and one black.  The daughter would then have to reach into the bag and pick out a pebble. If it was black, the debt would be wiped, but the loan-shark would then marry her. If it was white, the debt would also be wiped, but the daughter would not have to marry the loan-shark.

Standing on a pebble strewn path in the businessman’s garden, the loan-shark bent over and picked up two pebbles. Whilst he was picking them up, the daughter noticed that he’d picked up two black pebbles and placed them both into the bag. He then asked the daughter to reach into the bag and pick one.

She drew out a pebble from the bag, and before looking at it ‘accidentally’ dropped it into the midst of the other pebbles on the ground. The she said, “Oh how clumsy of me.  But never mind if we look in the bag for the one that is left, we will be able to tell which color I picked.”

The pebble left in the bag is obviously black, and seeing as the loan-shark didn’t want to be exposed, he had to play along as if the pebble the daughter dropped was white, and clear her father’s debt.

It’s always possible to overcome a tough situation through out of the box thinking, and not give in to the only options you think you have to pick from.  Ask Grant Printing about some ways to help your business.

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Idea
Idea of the Week
Preflighting: The Perfect Launch
COME FLY WITH ME

NASA has always understood the importance of a preflight checklist to ensure all systems are functional prior to launching its multi-billion dollar space missions. One small glitch can cost them more than they bargained for. The concept is similar with your printing projects. While your document may look snazzy on screen, you may not be able to see small issues with your fonts, colors, and images that can at worst, ruin your print project, or at least, make our production crew pull their hair out. For example, if a graphic has enough resolution to look great on screen, but not enough resolution to look as great in print, you might end up with something that looks more like the first image in the comparison below.

Double summer graphic showing missing graphic

The best way to save our production crew's hair and to come off looking like a pro is to preflight your documents and files before you hand them over. This will ensure there are no output issues. Luckily, Adobe InDesign has a built-in feature that allows you to preflight while you work by importing any required production rules (a.k.a. Profiles) and doing a few simple, quality checks.

To access the Preflight panel in InDesign, select Choose Window > Output > Preflight and make sure that "On" is selected and that your designated Profile is chosen. Equipped with super-hero powers, our team can help you come up with the perfect Preflight Profile for your work. This will allow you to check for output errors while you're working. If you've already started working on your document, you may see a red light indicating one or more errors are present. At this point, you have 30 seconds to find them before your document self-destructs...kidding.

Preflighting screenshot with red boxes

What the error message indicates is that InDesign has just checked your document against the Preflight Profile and has noted some issues that need to be addressed so that your print project looks as fabulous on paper as it does on your screen. Some issues that the Preflight Basic Profile will check for include:

  • Missing fonts
  • Overset text
  • Missing graphics files
  • Low-resolution graphics

screenshot of adjusting the summer graphic

However, as we said before, you can import custom Profiles that will scan your document for customized issues that need to be addressed, like only using CMYK colors. Basically, anything that is specified in the Preflight Profile will be cross-checked against your document, allowing you to address output issues on the spot.

We'd be happy to help you build the perfect Preflight Profiles that match our production workflow. Handing over a perfect and pristine file will not only keep your costs down and ensure a successful project; it will also make you a star in the eyes of our team.

See more great ideas like this!
Click here to visit the Grant Printing - Ideas Collection.
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MARKETING
Marketing Tip
Why Wikipedia Matters for Your Business
IMPROVE YOUR REPUTATION AND CREDIBILITY

Using Wikipedia for business can enhance your online visibility and help bring you to the top of organic searches on Google. A Wikipedia page can also improve your reputation and credibility. If you are new to creating a Wikipedia page, here are a few ways to avoid page deletion and ensure sure your Wikipedia page sticks:

  • Before starting, be sure to read Wikipedia's guidelines for organizations. Because Wikipedia is an online encyclopedia, you should use neutral language with facts only and no advertising.

  • Your Wikipedia page content needs to be substantial and thorough. A lacking page suggests you're either not notable or have something to hide. Start by creating an outline offline and include at least three or four sections, with several paragraphs in each. You will need several citations to back up your information.

  • Ensure you have several credible sources (media coverage, press releases, books, or any other kind of public highlight outside of your own control), that specifically talk about your business or your topic. Also, note traditional media trumps online media within Wikipedia.

  • Avoid using resources or articles that appear to be biased toward your company. For example, if your vice president is on the advisory board for a magazine, and that magazine runs a feature story on your business, the article will appear biased.

  • When using photos, ensure that you have written permission from photographers.

  • If you don't create a Wikipedia entry, be aware that someone may do it for you. There are thousands of bloggers online that document information. Make sure you take the initiative to create a Wikipedia page that represents your organization in the best way possible.

  • Because Wikipedia wants to have a neutral point of view on all subjects, be aware that anyone can edit your Wikipedia page. Therefore, you will want to assign someone at your business to regularly monitor your page for accuracy, adding citations where appropriate, and stopping any potential vandalism.

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Uncommon Product
Playing Cards
A UNIQUE GIVEAWAY ITEM THAT WON'T GET THROWN AWAY

If your business or organization is looking for a unique giveaway item that won't get thrown away, you may want to consider custom printed playing cards.

Playing cards can be customized for any industry, such as retail, education, food and beverage, hotels, and much more. Custom playing cards are a fun keepsake that can be given away at corporate anniversaries, casino night theme parties, giveaways at industry tradeshows, and much more.

Our creative team can help you customize the design on the front and back, and choose from a variety of sizes, such as mini cards, bridge size, and oversized cards.

In addition to shrink wrapping each bundle of cards, we offer custom packaging sleeves (or belly bands) which can feature an extra promotional message wrapped around your cards. Give us a call to order your custom playing cards today!

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TECH
Tech Tip
Tips to Create a Zap-Free Zone
REDUCE STATIC ELECTRICITY IN YOUR HOME OR OFFICE

While the chances of you being injured from static electricity while using electronics (such as a computer, phone, or other office equipment) are very low, static discharge is not only shocking, but it could damage or shorten the life of your electronics. Here are a few tips to reduce static electricity in your home or office:

  • Climate control is important. If you do not have a humidification unit built into your HVAC system, consider using a humidifier to increase indoor humidity, especially during colder months.

  • Try an anti-static carpet spray, which essentially adds tiny particulates and conductive substances to carpet fibers to help in dissipating static charges.

  • Consider placing anti-static mats in places with high static, such as carpeted work areas.

  • Plug your devices into surge protectors, which limit the voltage supplied to an electric device by either blocking or shorting to ground any unwanted voltages above a safe threshold.

If you're looking for creative marketing ideas that are sure to shock your competitors, give us a call today!

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Fun
Fun@Work
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