EDDM LOW COST MARKETING
Focus Marketing Efforts and Cut Costs
Direct Mail is Now Easy & Less Costly!
You don't need an expensive list, a costly postage permit, and you can target every single door in your neighborhood. That's the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. With postage less than 18¢ per postcard, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don't even need a mailing address.
Key Benefits of Every Door Direct Mail (EDDM) With EDDM you can mail your postcards and flyers for 17-18¢ compared to .28¢ with traditional direct mail campaigns.Traditional direct mail could hit 75¢ per piece. Often with EDDM the total print and postage cost is under 45¢ per piece and as low as 35¢ per piece in 10000 of higher quantities.
Deliver BIG Postcard Sizes The amazingly low price of 17-18¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, so now you can send 8.5x11 postcards and larger for big impact postcards that stand-out in your customers mailbox.
No Postage Permit Needed Normally when sending direct mail campaigns, you would need an a postal permit which can cost as much as $450 and take days just to open an account. With EDDM, you don't need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of "circulars" that people are not always fond of. They stay in the drop off post office and get delivered fast because of that.
No Mailing List Needed Instead of printing names and addresses, EDDM utilizes a "simplified addressing" format that targets local postal customers a postal zip code. Plus because you no longer need to print names and addresses, you can forget all the typical ink-jet printing or labeling costs with the added time.
Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify for EDDM is just a few hundred.
Direct Mail Works For Your Business
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.
Who is EDDM for? EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in each entire postal carrier route. It's designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your big sale, or your special offer. EDDM is particularly useful for food or retail businesses that desire more local business.
Who is EDDM not for? If you're trying to reach current customers or demographics that are not wide ranging. Example you are looking for businesses only that buy commercial insurance. Or homeowners with a high household income. Targeted direct mail is the better choice for this type of mailing. We do that too!
At Grant Printing we correctly design, sort and prepare your print promotions for EDDM mailing campaigns
Here's how we help you create and print your mailers for EDDM promotion:
- We separate in USPS required sets of 100 (with slip-sheet separation) - ready for post office drop-off
- We use the widest range of postcard sizes for EDDM mailing - including large format sizes for big-impact marketing
- We offer a range of stocks that includes thick 100lb Cover, 100lb and 80lb glossy text.
- We provide the best offset printing & digital printing- making your postcards stand out, durable, distinct and professional
We offer the many product choices for your EDDM promotions. Here are few.
6.5"x 9" EDDM Postcard Size Compact-sized postcard - lowest cost printing product great for discount mailers.
11"x 6.25" EDDM Postcard Size Long flyer shape for stylish landscape or long-portrait promotions These stand out for a slow cost.
12" x 6" EDDM Postcard Size Large-sized landscape postcards or long-portrait promotions.
8.5"x 11" EDDM Postcard Size Letter-sized-postcard - ideal for mailers Most efficient size use of most stocks.
12 x15 EDDM Postcard Size Large postcard size for sales events, openings, and high-impact promotions. (Maximum Size limit of EDDM)
11"x 17" EDDM 100lb & 80lb text weight MUST BE FOLDED, use to send more information door-to-door
Just a few ideas for your promotions. Unlike most online printers we will help you create the mailing and not leave you out in the cold. You get real people on the phones first time you call.