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GRANT PRINTING PRESENTS
APR
10
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Jim & Diane Grant
The Way We See It
 

We heard a story about two neighbors who bumped into each other at a greenhouse as they were selecting plants for their garden. They wound up choosing the same plants; however, they cared for them drastically different. The older neighbor gave his plants small amounts of water a few times a week and let them be. The younger neighbor gave his plant lots of water and fertilizer, stabilized them, and looked after them daily.

After a few weeks, a storm hit with heavy winds and rain. The men went outside to inspect their gardens. Sadly, the younger neighbor’s plants broke off at the roots and were destroyed, but the older neighbor’s plants were not damaged and were standing firm. In disbelief, the younger neighbor said, “We got the same plants, and I took better care of mine than you did. How did your plants survive?”

The older neighbor smiled and said, “You made it easy for your plants, so they didn’t have to do much work to survive. I gave my plants enough water and let their roots search for more. Because of that, their roots grew deeper and made the plants stronger.”

 If you need help making your print marketing pieces stronger, partner with Grant Printing for campaigns that are sure to bloom!

954-962-1020

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Idea of the Week
Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs
PERFECTLY PACKAGED IN EVERY WAY

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Crafting the perfect design is like putting together a puzzle. It starts with a simple concept or vision. But as ideas evolve, your project comes to life in your design software. Fonts are sized, graphics are imported, and colors are blended until the project is perfect.

When your “puzzle” is complete, you are ready to send it to your printer. But you can’t just send your masterpiece (your finished InDesign file) alone; you have to send along the individual pieces you used. Why? Because what looks like a complete InDesign file is actually just a small preview that maintains links to the original files outside the document. To send a complete package to print, you must include all the fonts and any graphics you imported into your design along the way.

Don’t worry! You don’t have to keep track of all these pieces alone. InDesign will walk you through the steps to collect and package everything you need. Start with four simple steps:


1) Before sending a package to print, eliminate unnecessary information like previous file versions and unused color swatches. Run your package through a final quality check. Did you submit high-resolution photos, best quality logos, and appropriately marked bleeds in your PDF files?

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2) Open file. Choose: File > Package.
Dialog boxes in the package tab will display a summary panel with an overview of the packaging process, including details on fonts, links and images, colors and inks, print settings, and external plug-ins. These tabs will point out missing fonts, color inconsistencies, and potential production problems. Click through each of these tabs to catch any mistakes before continuing.

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3) Move to the lower right corner of the package dialog box and click the oval titled “package.” A “Printing Instructions” dialog box will appear. Here you’ll submit your contact information and any other project notes your printer should reference.

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4) After updating your instructions, click Continue. A “Create Package Folder” dialogue will offer you a standard save option or tweaks on final details. Here a PDF preset can be set up or selected, so it exactly matches the workflow of a specific commercial printer.

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Export Preset Options

InDesign allows for PDF presets that enable designers to choose between high quality, press quality, or the smallest file size presets. Each preset will embed fonts and images and capture your design perfectly.

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When packaging a PDF file, always consult with us in advance to save on time, labor, or unnecessary stress. We’re here to make things flow as smoothly as possible!

See more great ideas like this!
Click here to visit the GRANT PRINTING - Ideas Collection.
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MARKETING
Marketing Tip
Sourcing Emails Without Buying Lists
WAYS TO SOURCE EMAILS WITHOUT BUYING LISTS

While purchasing email lists sounds like an easy way to increase your database, it can also be a fast way to ruin your credibility and get in trouble with many email services. Here are a few alternative methods to source emails without buying lists.

  • Ask for emails online. For example, if you have a “contact us” form on your website, include a checkbox to subscribe to your newsletter and other updates.

  • Create a contest, start a blog, or and ask people to sign up using their email address.

  • Use a signup sheet at trade shows and other events which gives customers an easy way to follow your business.

  • Add a “would you like to subscribe” box to sign-in sheets, order forms, and other customer communications.

  • When customers are checking out at your business, ask if they would like to add their email and opt-in to receive coupons and additional marketing information.

  • Use social share buttons and encourage customers to refer a friend. They can then sign up for your information and double your audience.

Also, don’t forget the power of direct mail, which can help direct traffic to your online signup pages. If you’d like help creating the perfect promotional piece, give us a call today!

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Uncommon Product
Stickers vs. Labels vs. Decals
THE DIFFERENCE BETWEEN STICKERS, LABELS, AND DECALS

Many customers have asked us about the differences between stickers, labels, and decals. While there is some gray area when defining these sticky products, here is a basic overview of the differences:

  • Stickers, in general, are more graphical in design, and often include logos, illustrations, product photos, and more. They are commonly printed on paper, coated paper, or vinyl.

  • Labels are an informative sticker and are typically used for identification or information purposes. Labels often have instructions or descriptions on them or are commonly used for address and shipping labels, name tags, or packing labels.

  • Decals are similar to vinyl or coated stickers, but are typically used in larger formats and are commonly applied to walls, glass, floors, and more.

If you’d like help designing the perfect sticker, label, or decal, our creative team would love to help. Give us a call today!

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Tech Tip
Sharing Photos with Family and Friends
SHARE PHOTOS PRIVATELY

While it’s fun to share photos across social media accounts such as Facebook, Twitter, and Instagram, sometimes you want to share photos privately with individuals or a select group of people. Rather than sending multiple emails with large attachments, here are a few easy solutions:

  • If you and your friends/family are already avid Facebook users, create a private group on Facebook. Click groups on the left side of the page, then choose “Create Group” and set your privacy setting to “Secret Group.” This option is great for families and friends sharing photos of special occasions, such as weddings, babies, parties, and more. It’s also ideal for groups that enjoy leaving comments you may not want to be shared publicly.

  • Amazon Prime Photos is a photo-storage site for Amazon Prime members. It lets you store and share unlimited photos on your desktop, smartphone, or tablet. Users can invite up to five friends or family members to receive unlimited photo storage and collect photos in a Family Vault, and you can show pictures on Echo Show or Fire TV.

  • If you already use cloud-storage services like Dropbox, Google Drive, Google Photos, or Microsoft OneDrive, you can simply use these programs to create shared folders. The people you invite will have exclusive access to view and add photos in these folders.

  • Apple's iCloud service integrates with its own Apple Photos software on Macs and iOS devices, although you can use the basic features on a Windows PC. You can upload photos to the free 5GB of space and share them in an online photo stream that can be viewed in Apple Photos or as a web page. Photos can be tagged with names and locations, and other iCloud users can also add their photos.

No matter which platform you use to share photos, always remember to use your best judgment, since someone else can always reshare it without your permission.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

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Practical advice for dealing with issues facing families in today's complex world.

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

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