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GRANT PRINTING PRESENTS
MAY
13
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jim & Diane Grant
The Way We See It
 

 

Have you noticed lately the the volume of mail you receive through the Post Office has dwindled down to almost nothing. 

But, your email box is still getting overwhelmed.

Think about sending a printed piece that will have much less competition for your prospects attention. We can help you design it and choose your target addresses. Colorful Postcards work the best.

 Next time you have an important printing project, our team would love to help you with both to ensure your business successfully continues to move forward. Call us at 954-962-1020

We are open Weekdays from 8am-4pm.

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Idea
Idea of the Week
6 Steps To Customer-Centric Writing
LISTEN. SOLVE. REPEAT.

Most business owners come ingrained with a laser-like focus on their business. They'll swell with pride and "shout it from the rooftops" to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.

Look at me, guy with megaphone

Herein lies the rub, as they say. While shouting it from the rooftops might seem like a good approach, customers don't necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.

Here's where customer-centric writing and promotion comes in. Instead of writing with the focus on you and your business, you can stand out from the crowd by thinking about how your new product or service will benefit your customers. Writing with your client in mind demonstrates that you understand their needs and want to help them achieve their goals. Writing with empathy creates better connections, improved communication, and happier outcomes. Happy customers become your business's greatest fans.

Here are six steps to help you shift your perspective to be more customer-centric:

  1. List at least three to five main features of your business.
  2. Arrange the list beginning with the most important feature.
  3. Now look at the list, select the first feature, and dig down to what that feature means to your customer. For example, if you are in the tire business and one of the features is that you're within walking distance of a mall, then you might put "location" on your list.
  4. Step into your customer's mindset. What does your location mean for them? How will it solve their problem? The benefit is they can drop off their car, shop, have lunch, or meet a friend instead of sitting in a dull waiting room.
  5. Take the next feature you listed and then go through the same process. Rinse and repeat with the rest of the features.
  6. If you've never looked at your business this way before, it's likely that you might not be sure of what your customers do want and need. How can you find out? That's where tip #6 comes in. Even if you've been in business for a while and think you know the needs of your customers, it's good to refresh your viewpoint.

  7. Pay attention to the questions they have and ask them for more information about what they're trying to do. Don't assume you know what they want, find out by talking to them.

Cartoon group with 2 word bubbles

Your customers are individuals, with goals and dreams unique to them. They come to you for help to make these happen. What does your company do for them? That's the direction your marketing writing needs to take.

When you practice customer-centric marketing, you not only differentiate yourself from competitors, you establish the basis for customer loyalty, repeat business, and word-of-mouth recommendations.

See more great ideas like this!
Click here to visit the GRANT PRINTING - Ideas Collection.
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MARKETING
Marketing Tip
Marketing with GIFs
A FUN AND CREATIVE WAY TO ENGAGE WITH YOUR AUDIENCE

In this crazy time of social distancing, GIFs are a fun and creative way to engage with your audience online and make your brand more relatable. While there are endless GIFs to choose from online, creating your own custom GIFs for your business or organization can be a great way to show off your brand’s personality.

Here are a few ideas for creating your own corporate GIF library:

  • Use two photos in a seamless, morphing image to show before and after results.

  • Create a GIF to teach or show something step by step, such as “4 Ways to Tie a Silk Scarf.” Visuals can be a great way for people to learn and remember easier.

  • Create GIFs to convey emotion and humor. Sometimes words can’t say what you would with a GIF.

  • Use GIFs to offer an exciting peek at new products or color variations. For example, use a GIF to flash between different color options of the same product.

  • Showcase product features easily and quickly.

  • Consider using GIFs to create a full 360-degree view of your product, which is more cost-effective than an HD marketing video.

If you’re looking for creative ways to promote your business and engage with your audience in print, we’re here to help! Visit us online to learn more.

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Uncommon Product
Senior Rep Cards
A FUN TWIST ON TRADITIONAL LOYALTY CARDS

Customized rep cards can be an excellent tool for any business that is looking for an easy and inexpensive way to get their name and brand seen by more people.

Senior rep cards offer a fun twist on traditional loyalty marketing when promoting a business or service, such as senior photo shoots. For example, a photographer can enlist a handful of high school seniors to distribute customized rep cards featuring their own photos to close friends and other students.

The senior receives a discount off their photo package for distributing the rep cards, and the recipients receive a discount off their photo package when using the rep card. Not only do senior rep cards enable photographers to show off their best images, but they also combine powerful word-of-mouth advertising.

Loyalty cards can be created in any size or shape, ranging from skinny business cards to oversized postcards. If you’re looking for a way to make your rep card stand out, consider printing on extra-thick stock paper, choosing a custom die-cut shape, or adding a custom finish such as UV printing or metallic foil embossed text.

If you’d like more creative marketing ideas for your business, our team would love to help. Visit our website today!

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TECH
Tech Tip
Identifying Fraudulent Requests
KNOW IF EMAILS ARE LEGIT OR FRAUDULENT

The number of phishing and fraudulent emails have continued to rise in the midst of the pandemic, and sometimes, it’s not easy to know which emails are legit and which ones aren't. If you’re ever in doubt, here are a few ways to verify:

  • Do NOT click their link or attachment. Instead, look up contact information for the person or company who is contacting you and call them directly and tell them about the message you received. Use the contact information you know to be correct – do not use the information provided in the email.

  • Look at the email address – not just the name of the sender. Beware of messages sent from a public email domain. No legitimate organization will contact you from an address that ends in @gmail.com.

  • Look up the website domain (the information after the @ symbol in a website address) using ICann. This will tell you when a domain was created. If it was recently created, it is very likely fraud.

  • Check if the domain is misspelled. Since anyone can buy a domain name, many spammers will purchase similar domain names hoping recipients won’t notice.

  • Scam emails often contain grammatical mistakes, which include words spelled correctly, but not necessarily in the right context.

If you receive a phishing email, forward it to spam@uce.gov and reportphishing@apwg.org

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Fun@Work
Take 5 Minutes for Fun@Work featuring

The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

An adroit mixture of everyday settings and extraordinary events.

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A whimsical, slice-of-life view into life's fool-hardy moments.

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